Simple Homemade Strawberry Jam

Featured in: Baking & Sweet Creations

Enjoy these buttery, crumbly bars featuring a sweet strawberry jam filling. The base combines flour, sugar, and cold butter blended until coarse crumbs form, topped with a layer of strawberry jam and finished with a crumble topping. Baked until golden, these bars are perfect warm or cooled, as a delightful breakfast or teatime treat. Variations include raspberry or apricot jams and adding nuts for texture.

Updated on Sat, 20 Dec 2025 12:08:00 GMT
Golden, crumbly Simple Homemade Strawberry Jam Squares, ready to serve after cooling, are perfect treats. Save to Pinterest
Golden, crumbly Simple Homemade Strawberry Jam Squares, ready to serve after cooling, are perfect treats. | bowlrelay.com

My neighbor brought these to a block party last summer, and I ate three before asking for the recipe. She laughed and said her grandmother used to make them every Sunday, but the secret was using cold butter and not overthinking it. I tried them that weekend and burned the first batch because I opened the oven too early. The second time, I left them alone, and they came out golden and perfect.

I started making these every time someone visited because they look impressive but require almost no skill. My sister once ate four in a row while telling me about her week, and when I offered her the recipe, she said she'd rather just come over. That felt like the highest compliment a baker could get.

Ingredients

  • All-purpose flour: This creates the tender, crumbly base, and I learned that measuring it correctly makes all the difference, so spoon it into the cup instead of scooping.
  • Baking powder: Just a little bit gives the dough enough lift without making it cakey.
  • Salt: It balances the sweetness and keeps the flavor from being one-dimensional.
  • Granulated sugar: I've tried using less, but the original amount is perfect for that classic shortbread sweetness.
  • Unsalted butter, cold and cubed: Cold butter is the secret to a flaky, crumbly texture, so I cut it into cubes and sometimes even freeze it for ten minutes before mixing.
  • Egg: It binds everything together without making the dough dense.
  • Vanilla extract: A teaspoon brings warmth and depth, and I always use pure extract because the flavor really shows.
  • Strawberry jam: Seedless jam spreads more evenly, and I've had the best results with thick, homemade-style brands.

Instructions

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Preheat and Prep Your Pan:
Set your oven to 350°F and line an 8-inch square pan with parchment paper, letting the edges hang over so you can lift the bars out easily later. This step saves you from scraping them out with a knife.
Mix the Dry Ingredients:
Whisk together the flour, baking powder, salt, and sugar in a large bowl until everything is evenly combined. I like to use a big bowl so I have room to work the butter in without making a mess.
Cut in the Butter:
Add the cold, cubed butter and use a pastry cutter or your fingertips to work it into the flour until the mixture looks like coarse sand. The butter should still have visible pea-sized pieces, which create that crumbly texture.
Add Egg and Vanilla:
Stir in the egg and vanilla extract, mixing just until the dough comes together in clumps. Overmixing will make it tough, so stop as soon as it holds together when you squeeze it.
Press the Base:
Take about two-thirds of the dough and press it firmly into the bottom of your prepared pan, spreading it edge to edge. I use the bottom of a measuring cup to smooth it out evenly.
Spread the Jam:
Spoon the strawberry jam over the base and spread it gently with a spatula, leaving a tiny border around the edges to prevent overflow. The jam will bubble slightly in the oven, and that's exactly what you want.
Add the Crumble Topping:
Break the remaining dough into small, uneven clumps and scatter them over the jam layer. Don't press them down, just let them sit there like little clouds.
Bake Until Golden:
Bake for 30 to 35 minutes, until the top is lightly golden and the edges are starting to pull away from the pan. The smell will fill your kitchen, and it's hard not to cut into them early.
Cool Completely:
Let the bars cool completely in the pan before lifting them out using the parchment overhang. Cut them into 16 squares with a sharp knife, wiping the blade between cuts for clean edges.
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Freshly baked Simple Homemade Strawberry Jam Squares with a vibrant strawberry jam filling, enticing dessert. Save to Pinterest
Freshly baked Simple Homemade Strawberry Jam Squares with a vibrant strawberry jam filling, enticing dessert. | bowlrelay.com

These squares showed up at every family gathering after I made them the first time. My cousin started calling them Sunday Bars because I'd bring them over on weekends, and eventually her kids started requesting them by name. It's funny how something so simple can become a tradition without you even trying.

How to Store and Serve

I keep them in an airtight container at room temperature for up to five days, and they actually taste better on day two when the flavors settle. You can also freeze them for up to three months, just layer them between parchment paper so they don't stick. I like serving them at room temperature, but my husband prefers them slightly warm with a cup of coffee in the morning.

Flavor Variations to Try

Raspberry jam makes them a little tart, and apricot gives them a more sophisticated flavor that pairs well with tea. I once stirred a handful of chopped almonds into the crumble topping, and it added a nice crunch that everyone loved. You can also mix a little lemon zest into the dough for a brighter, fresher taste.

Common Mistakes and How to Avoid Them

The biggest mistake is using warm butter, which turns the dough sticky and impossible to crumble. Another is spreading the jam too close to the edges, which causes it to leak and burn on the sides of the pan. I also learned not to overbake them, because the tops can go from golden to brown in just a few minutes.

  • Always use cold butter straight from the fridge or even the freezer.
  • Leave a small border when spreading the jam to prevent spills.
  • Check the bars at 30 minutes and watch them closely after that.
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Imagine buttery, golden Simple Homemade Strawberry Jam Squares showcasing perfect crumb topping and delicious jam. Save to Pinterest
Imagine buttery, golden Simple Homemade Strawberry Jam Squares showcasing perfect crumb topping and delicious jam. | bowlrelay.com

These bars are proof that you don't need fancy ingredients or complicated techniques to make something people remember. They're simple, honest, and exactly what a homemade treat should be.

Recipe Questions & Answers

Can I substitute the strawberry jam with another fruit preserve?

Yes, raspberry or apricot preserves can be used to change the flavor while maintaining the texture and sweetness balance.

What type of butter works best for the base and crumble?

Cold, unsalted butter cubed and rubbed into the flour creates a crumbly texture and balanced richness.

How do I prevent the crumble topping from becoming soggy?

Using cold butter and mixing just until coarse crumbs form helps maintain a crisp texture after baking.

Is it possible to add nuts to the topping for extra crunch?

Yes, finely chopped nuts can be folded into the crumble topping before baking to add texture and flavor.

Should these squares be served warm or cooled?

They can be enjoyed either slightly warm or fully cooled, depending on preference, with warmed bars enhancing the jam's flavor.

Simple Homemade Strawberry Jam

Buttery crumbly bars with sweet strawberry jam, ideal for any sweet occasion or snack time.

Time to prep
15 minutes
Time to cook
35 minutes
Total Duration
50 minutes
Recipe by Bowl Relay Andrew Cook


Skill Level Easy

Cuisine American

Makes 16 Serves

Dietary details Vegetarian

Ingredient List

Shortbread Base and Crumble

01 2 cups all-purpose flour
02 1/2 teaspoon baking powder
03 1/4 teaspoon salt
04 1/2 cup granulated sugar
05 1/2 cup unsalted butter, cold and cubed
06 1 large egg
07 1 teaspoon vanilla extract

Filling

01 3/4 cup strawberry jam, preferably seedless

How-To Steps

Step 01

Prepare the Oven and Pan: Preheat oven to 350°F. Line an 8-inch square baking pan with parchment paper, leaving an overhang for easy removal.

Step 02

Combine Dry Ingredients: In a large bowl, whisk together flour, baking powder, salt, and sugar until evenly mixed.

Step 03

Incorporate Butter: Add cold, cubed butter and use a pastry cutter or fingertips to rub into the flour mixture until it resembles coarse crumbs.

Step 04

Form the Dough: Add egg and vanilla extract; mix just until dough comes together without overworking.

Step 05

Press Base Layer: Press approximately two-thirds of the dough evenly into the bottom of the prepared baking pan to create the base.

Step 06

Add Jam Layer: Spread the strawberry jam evenly over the base, leaving a small border around the edges.

Step 07

Crumble Topping: Crumble the remaining dough over the jam in small clumps to form the topping.

Step 08

Bake: Bake for 30 to 35 minutes or until the top is lightly golden brown.

Step 09

Cool and Serve: Allow the bars to cool completely in the pan before lifting out using parchment overhang and cutting into 16 squares.

Tools Needed

  • 8-inch square baking pan
  • Mixing bowls
  • Pastry cutter or fork
  • Measuring cups and spoons
  • Spatula
  • Parchment paper

Allergy Information

Review all ingredients for allergens and ask your health provider if uncertain.
  • Contains wheat (gluten), egg, and dairy (butter); not suitable for individuals with these allergies.

Nutrition per Serving

Provided for general knowledge, not as medical guidance.
  • Calories: 165
  • Fat content: 6 grams
  • Carbohydrates: 25 grams
  • Protein amount: 2 grams